Medoria AI
Medical professionals were increasingly aware of the need to scale their digital presence but were held back by the time, cost, and inconsistency of traditional video production. Producing high-quality content typically required complex tools, agencies, or long manual workflows, which most professionals lacked the bandwidth or expertise to manage. This created barriers to audience engagement and limited their ability to reach and influence at scale.
Solution
I designed and led Medoria.ai, an AI-powered content creation platform that consolidated every step of the content pipeline, such as cloning, scripting, rendering, editing, and publishing, into one seamless workflow. The platform allowed medical professionals to quickly onboard, create accurate AI clones of themselves, and generate professional-grade videos within minutes. The system supported both manual and AI-assisted script creation, linked directly to user avatars for automated video generation. By layering on automated editing features such as captions, overlays, and adaptive templates, the platform transformed what had previously been a multi-hour, fragmented process into a simple, scalable, and repeatable experience.
Impact
Medoria.ai dramatically reduced the time required to produce content, cutting the workflow from hours down to minutes. This lowered costs for professionals who no longer needed to rely on external agencies and gave them the ability to maintain a consistent digital presence. The iterative rollout balanced automation with manual fallback flows, which allowed us to bring the platform to market quickly while laying the foundation for enterprise-grade scalability. The platform ultimately unlocked a new level of accessibility, enabling medical professionals to engage their audiences at scale with reliable and high-quality content.
Technical Highlights
- Modular, event-driven design: Architected as loosely coupled services for onboarding, cloning, scripting, rendering, editing, and publishing, ensuring scalability and resilience.
- Seamless onboarding: Integrated subscription tiers with a credit engine and automated sample validation to guarantee high-quality cloning inputs.
- Clone orchestration: Automated validation, third-party API integration, and a centralized clone registry streamlined creation and reuse of digital avatars.
- AI content engine: Enabled dual pathways for script creation, manual or AI-assisted, linked directly to user clones for downstream video generation.
- Video rendering & editing: Converted scripts into raw videos, then layered on AI editing for captions, contextual overlays, and adaptive templates.
- Unified dashboard: Provided a single hub for subscription info, credits, clones, video pipelines, and scheduling across platforms.
- Scalable backbone: Event-driven orchestration supported asynchronous workflows and parallel processing, with built-in resilience and fault isolation.
- Analytics layer: Delivered insights on credit use, processing latency, and content trends to guide both product optimization and personalization.
- Iterative rollout: Balanced manual service flows with automation, enabling fast go-to-market testing while laying foundations for enterprise-grade scale.
