Technical SEO Fundamentals: An Essential for Product Managers and Developers

When I first came across SEO, I mistook it as a “marketing thing,” as something that's an afterthought. It's a general thought that developers build, product managers prioritize, and marketers optimize… but it's not quite right. The truth is, we can pour resources into feature rollouts, design systems, or backend stability, but if search engines can’t surface our work, it’s like hosting a world-class concert in an empty stadium. Without technical SEO baked into the very foundations of our product and platform, even the best marketing campaigns hit a wall. Visibility starts at the infrastructure level. That’s why technical SEO isn’t just for SEOs anymore.